Stratrix

Company profile

Industry
Consumer electronics
Ownership
Product of Amazon.com, Inc.

Profiles are auto-generated and infrequently updated.

The analyses

The Fall · Decision Forks
Amazon Priced Its Phone Like an iPhone. That Was the Decision That Killed It.
Amazon already had a low-cost phone in the works - Project Otus, free-with-Prime, co-developed with HTC. Bezos killed it for a $199 flagship locked to one carrier. Six weeks later the price hit 99 cents, and a $170 million charge followed.
7 min