Company profile
- Industry
- Personal genomics and biotechnology
- Founded
- 2006
- Headquarters
- South San Francisco, United States
- Ownership
- Acquired by the nonprofit TTAM Research Institute in 2025, after Chapter 11 bankruptcy
Profiles are auto-generated and infrequently updated.
Decisions on record
2 verified Decision Cases on 23andMe, and the casebook each one belongs to.
| Fork date | Decision type | What 23andMe chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 2021 | The Fall | Sell repeatable service | 23andMe and 11 affiliated debtors filed for Chapter 11 on March 23, 2025 (2025-03) | Read the story → | The Fall Casebook → |
| 2023 | Crisis Response | Deny and blame users | assets went for $305 million to TTAM Research Institute (2025-07) | Read the story → | Crisis Response Casebook → |
Videos on 23andMe
Run one of these yourself
The decisions 23andMe faced, as kits you can run.
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The analyses
The Crisis Response · Crisis & Reinvention
A Single Opt-In Feature Turned 23andMe's Breach Into a 6.9-Million-Person Exposure
Only ~14,000 23andMe accounts were directly compromised by credential stuffing. A single opt-in social feature turned that into a 6.9-million-person exposure — and a quiet $400,000 ransom and a blame-the-user defense turned a breach into a bankruptcy.
8 min
The Fall · Crisis & Reinvention
23andMe Sold You a Spit Kit Once and Called It a Platform. The Math Never Worked.
23andMe didn't die from a data breach. It went public at a $3.5B valuation, accumulated $1.79B in net losses, and collapsed 99.6% — because a one-time $200 transaction was dressed up as a recurring data business, and every escape attempt destroyed capital.
8 min
Tools to try
- Ansoff move finderFramework: Ansoff Matrix
- Business model canvas builderFramework: Business Model Canvas
- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
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