Lens family
108 analysesPricing ✕
Temu's "Factory-Direct" Prices Weren't a Supply Chain. They Were a Loophole.
Temu
Wayfair Sells $12 Billion of Furniture a Year and Can't Keep a Dime of It
Wayfair
IKEA Doesn't Design a Chair and Then Price It. It Prices a Chair and Then Designs It.
IKEA
Costco Caps Its Own Markups. The Cap Is the Whole Business Model.
Costco
Three Countries Tried to Ban EA's Loot Boxes. The Revenue Went Up.
Electronic Arts
Twitter Sold Its Only Free Trust Signal for $7.99 a Month. The Trust Didn't Come Back.
X (Twitter)
Adobe Sold You a Subscription. The Real Product Was the Difficulty of Leaving.
Adobe
Three Fast-Fashion Empires, Three Different Bets on the Same 24 Months
Zara vs H&M vs Shein
Greedflation Was Real, Small, and Over Before You Heard the Word.
Greedflation vs Pricing Power
The Loophole That Built Shein Wasn't a Loophole. America Drilled the Hole on Purpose.
The De Minimis Loophole
The Password Crackdown Wasn't a Bet. It Was a Bill Coming Due.
The Password Crackdown
Zoom's Free Tier Was Never a Growth Hack. It Was an Enterprise Sales Engine in Disguise.
Zoom
X Has Kept Changing Its Price. It Has Never Once Asked What You'd Pay.
X (Twitter)
Target Never Really Sold Cheap. It Sold the Feeling of Getting a Deal.
Target
Nestlé Passed Inflation Straight Through to You. The Margin Held. The Shoppers Didn't.
Nestle
P&G Doesn't Have a Pricing Strategy. It Has a Pendulum.
Procter & Gamble
Verizon Didn't Give You Choice. It Gave You a Bill for Things You Used to Get Free.
Verizon
The Loot-Box Reckoning Was Mostly a Headline. The Industry Never Stopped Selling.
The Loot-Box Reckoning