The Franchise Question

What this pack runs.

Franchising is licensing an outlet: an operator puts up the capital, runs the four walls under your name and your rules, and pays you a share of what it sells. Owning is the reverse. Both are normal, and seven of the nine sourced outlet decisions in this pack held in the structure they chose. What the room does is compare the two on the capital, as a sum to be released or a sum to be found, and that is the smaller number: at the company's own cost of money the charge for the capital in one outlet is a fraction of the margin the royalty hands over. The two figures that decide it are the ones almost no chain has. What a franchised outlet of yours sells against an owned one, like for like, is reported in two places and matched in none; what the operator keeps after paying you is in the operator's accounts and nowhere in yours, because a franchisor sees sales and never profit. This pack turns the decision into arithmetic. What an owned outlet sells, times what it keeps, less the field organization per outlet, less a charge for the capital at your own rate, is what an owned outlet earns; the royalty on what a franchised outlet actually sells, less what supporting the operator costs, is what a franchised outlet pays. The whole decision then reduces to one figure, the break-even sales gap, which is how much less a franchised outlet can sell before owning it pays, read beside what the operator keeps, because a structure that pays by taking the operator's return reverses. It stops on two halts: no one has matched the cohorts, and no one has seen the operators' accounts.

The casebooks these cases come from.

The pack reads nine sourced decisions through the framework. They are drawn from these casebooks, each one a set of verified records on a single decision type.

A verified record has passed a mechanical claim-versus-source check, a second model's read, and human approval. The count is what exists today, not a target.