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A standards war has two prices. The adoption price is what it costs somebody else to say yes — integration, retooling, retraining, requalification, the parts they now stock — and it is their number, not yours. The toll is what you charge once they have. Companies argue about the toll and set it from a margin target, but the toll sits inside the adoption price before anybody has adopted anything, so it cannot be set after the war is won: it is one of the two things the strategy is made of. Once you know what adoption costs an adopter and how sensitive their choice is to cost, the toll stops being a pricing decision and becomes a curve with a peak, and most strategies sit well to the right of it. It stops on two conditions: nobody has measured what saying yes costs, and the toll has never been tested against adoption.
The test that runs through every file
What it costs an adopter to say yes, and how many adopters a dollar of toll costs you. It is the argument in the deck, it becomes the wizard’s axes, it drives the model’s inputs, and it reappears as lines on the checklist. That is what makes 16 files a product rather than 16 documents.
The model resolves to one number you can negotiate with: The peak toll — the point past which every dollar charged costs more adopters than it earns. It ships blank and worked, and every input is a named cell rather than a figure buried inside a formula, so the number arrives with its assumptions attached rather than on its own authority.
What is in the Standards War Strategy Pack
- Foundations. The framework: the two prices, the curve, the two victories, and the two halts.
- Concept deck. Twenty-one slides for the board or strategy session, with the sourced wars and what each does not establish.
- Decision wizard. Eight scored questions returning the band, the weakest answer, and either of the two halt conditions.
- Toll model. Eleven candidate tolls across the curve, the parity point, the peak, and what the intended toll costs against it.
- Strategies and tactics. The moves past the peak, below it, at it and at a toll of zero — plus four ways to lower the adoption price.
- Case studies. Nine sourced standards wars read through what adoption cost and what was charged — six collected no toll at all.
- Fit worksheet. The single page of record: the two adoption costs, the sensitivity, the peak, and what winning protects.
- Roadmap template. Five phases with gates and owners, the assumptions register, a trigger and a quarterly reporting line.
- Practitioner manual. Measuring the adoption price, the fifteen conversations, the board paper, six failure modes and their indicators.
- Field checklist. The one-pager that survives outside the binder.
- About the package. What each file does and the order in which to run them.
An honest note on fit
This is a kit for running a decision, not a research report and not a course. It is worth buying if a real decision is in front of you and you would otherwise start from a blank page. It is not worth buying to read.
Worked examples use an explicitly fictional business, labeled on every file that contains one, with numbers tuned to teach rather than to flatter — each worked case is built so that the decision does not simply come out well, and so that what settles it is the test the pack exists to run. A worked example where everything works is a brochure. The price excludes customization, implementation and support, and where the pack reasons beyond its evidence it says so on the page.
Questions
- What is the Standards War Strategy Pack?
- The Standards War Strategy Pack is a decision-support kit for one question: What can you charge for your standard without losing the war to win it? It contains 16 files — foundations, concept deck, decision wizard, toll model, strategies and tactics, case studies, fit worksheet, roadmap template, practitioner manual, field checklist, about the package — built around a single organizing test: what it costs an adopter to say yes, and how many adopters a dollar of toll costs you. It is what a leadership team uses to run the decision and leave a record of what they assumed, rather than a report about the topic.
- Who is the Standards War Strategy Pack for?
- Anyone who has to make this call and answer for it: an operator or owner facing the decision, the executive team running it, the board or investor testing the reasoning, or an adviser who would otherwise build the framework from a blank page. It is worth buying when a real decision is in front of you. It is not worth buying to read.
- What is in the Standards War Strategy Pack?
- 16 files in Word, PDF, PowerPoint and Excel: Foundations (Word + PDF) — The framework: the two prices, the curve, the two victories, and the two halts. Concept deck (PowerPoint + PDF) — Twenty-one slides for the board or strategy session, with the sourced wars and what each does not establish. Decision wizard (Excel) — Eight scored questions returning the band, the weakest answer, and either of the two halt conditions. Toll model (Excel, blank and worked) — Eleven candidate tolls across the curve, the parity point, the peak, and what the intended toll costs against it. Strategies and tactics (Word) — The moves past the peak, below it, at it and at a toll of zero — plus four ways to lower the adoption price. Case studies (Word) — Nine sourced standards wars read through what adoption cost and what was charged — six collected no toll at all. Fit worksheet (Word, blank and worked) — The single page of record: the two adoption costs, the sensitivity, the peak, and what winning protects. Roadmap template (Word) — Five phases with gates and owners, the assumptions register, a trigger and a quarterly reporting line. Practitioner manual (Word + PDF) — Measuring the adoption price, the fifteen conversations, the board paper, six failure modes and their indicators. Field checklist (PDF) — The one-pager that survives outside the binder. About the package (PDF) — What each file does and the order in which to run them.
- What number does the Standards War Strategy Pack produce?
- The peak toll — the point past which every dollar charged costs more adopters than it earns. The model ships blank and worked, and every input is a named cell rather than a figure buried inside a formula, so the number you take into a room arrives with its assumptions attached and can be argued with rather than merely believed.
- How is the Standards War Strategy Pack delivered?
- As a single download of all 16 files, immediately after payment, with the same link sent by email. It can be downloaded 3 times and the link is valid for 30 days. There is nothing to install and no account to keep.
- How much does the Standards War Strategy Pack cost, and is it a subscription?
- $499, one-time. It is not a subscription and there is nothing to cancel. Where the pack is revised within 180 days of your purchase, the new release is yours. The price does not include customization, implementation help or support.
- Are the worked examples in the Standards War Strategy Pack real companies?
- The case studies are real, sourced and dated, and each one states what its evidence does not establish. The worked model, wizard and worksheet use an explicitly fictional business, labeled as such on every file that contains one. A worked model needs roughly fifteen populated inputs; for a real company you would have public figures for perhaps four, and the rest would be estimates wearing the authority of a spreadsheet.