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Going direct is argued as recovering the retailer's cut, and the cut was buying a bundle: demand generation, discovery, credit, fulfillment, returns, service, inventory and the risk on it. None of it stops being necessary when the retailer stops performing it — it moves onto your profit and loss, usually at worse efficiency, because you have less scale in every one of those functions than the channel did. This pack prices that bundle, returns the share of the margin that survives it, and separates the two ways a direct move fails: the unit economics, and the volume that follows you off a shelf. They fail independently and they need opposite answers. It stops on two conditions: nobody has listed what the channel does, and the acquisition cost came from customers the channel introduced you to.
The test that runs through every file
What the retailer's cut was buying, and what those functions cost at your volumes. It is the argument in the deck, it becomes the wizard’s axes, it drives the model’s inputs, and it reappears as lines on the checklist. That is what makes 16 files a product rather than 16 documents.
The model resolves to one number you can negotiate with: The recapture rate — the share of the channel's margin that survives doing its job yourself. It ships blank and worked, and every input is a named cell rather than a figure buried inside a formula, so the number arrives with its assumptions attached rather than on its own authority.
What is in the Distribution Rebellion Strategy Pack
- Foundations. The framework: what the cut buys, the recapture rate, the conversion share, and the two halts.
- Concept deck. Twenty-one slides for the board or commercial session, with the sourced rebellions and what each does not establish.
- Decision wizard. Eight scored questions returning the band, the weakest answer, and either of the two halt conditions.
- Recapture model. Ten years of both paths, the recapture rate, the break-even acquisition cost and the conversion share required.
- Strategies and tactics. The moves when you recapture nothing, when the volume does not follow, and when both work — plus four shapes a partial move can take.
- Case studies. Nine sourced rebellions read through what each had to replace — including two that reversed and one that built a channel.
- Fit worksheet. The single page of record: the list, the recapture, the conversion share, the channel's response and the reversal plan.
- Roadmap template. Five phases with gates and owners, the assumptions register, a trigger and a quarterly reporting line.
- Practitioner manual. Writing and pricing the list, measuring acquisition honestly, the board paper, six failure modes and their indicators.
- Field checklist. The one-pager that survives outside the binder.
- About the package. What each file does and the order in which to run them.
An honest note on fit
This is a kit for running a decision, not a research report and not a course. It is worth buying if a real decision is in front of you and you would otherwise start from a blank page. It is not worth buying to read.
Worked examples use an explicitly fictional business, labeled on every file that contains one, with numbers tuned to teach rather than to flatter — each worked case is built so that the decision does not simply come out well, and so that what settles it is the test the pack exists to run. A worked example where everything works is a brochure. The price excludes customization, implementation and support, and where the pack reasons beyond its evidence it says so on the page.
Questions
- What is the Distribution Rebellion Strategy Pack?
- The Distribution Rebellion Strategy Pack is a decision-support kit for one question: How much of the channel's margin do you actually keep? It contains 16 files — foundations, concept deck, decision wizard, recapture model, strategies and tactics, case studies, fit worksheet, roadmap template, practitioner manual, field checklist, about the package — built around a single organizing test: what the retailer's cut was buying, and what those functions cost at your volumes. It is what a leadership team uses to run the decision and leave a record of what they assumed, rather than a report about the topic.
- Who is the Distribution Rebellion Strategy Pack for?
- Anyone who has to make this call and answer for it: an operator or owner facing the decision, the executive team running it, the board or investor testing the reasoning, or an adviser who would otherwise build the framework from a blank page. It is worth buying when a real decision is in front of you. It is not worth buying to read.
- What is in the Distribution Rebellion Strategy Pack?
- 16 files in Word, PDF, PowerPoint and Excel: Foundations (Word + PDF) — The framework: what the cut buys, the recapture rate, the conversion share, and the two halts. Concept deck (PowerPoint + PDF) — Twenty-one slides for the board or commercial session, with the sourced rebellions and what each does not establish. Decision wizard (Excel) — Eight scored questions returning the band, the weakest answer, and either of the two halt conditions. Recapture model (Excel, blank and worked) — Ten years of both paths, the recapture rate, the break-even acquisition cost and the conversion share required. Strategies and tactics (Word) — The moves when you recapture nothing, when the volume does not follow, and when both work — plus four shapes a partial move can take. Case studies (Word) — Nine sourced rebellions read through what each had to replace — including two that reversed and one that built a channel. Fit worksheet (Word, blank and worked) — The single page of record: the list, the recapture, the conversion share, the channel's response and the reversal plan. Roadmap template (Word) — Five phases with gates and owners, the assumptions register, a trigger and a quarterly reporting line. Practitioner manual (Word + PDF) — Writing and pricing the list, measuring acquisition honestly, the board paper, six failure modes and their indicators. Field checklist (PDF) — The one-pager that survives outside the binder. About the package (PDF) — What each file does and the order in which to run them.
- What number does the Distribution Rebellion Strategy Pack produce?
- The recapture rate — the share of the channel's margin that survives doing its job yourself. The model ships blank and worked, and every input is a named cell rather than a figure buried inside a formula, so the number you take into a room arrives with its assumptions attached and can be argued with rather than merely believed.
- How is the Distribution Rebellion Strategy Pack delivered?
- As a single download of all 16 files, immediately after payment, with the same link sent by email. It can be downloaded 3 times and the link is valid for 30 days. There is nothing to install and no account to keep.
- How much does the Distribution Rebellion Strategy Pack cost, and is it a subscription?
- $499, one-time. It is not a subscription and there is nothing to cancel. Where the pack is revised within 180 days of your purchase, the new release is yours. The price does not include customization, implementation help or support.
- Are the worked examples in the Distribution Rebellion Strategy Pack real companies?
- The case studies are real, sourced and dated, and each one states what its evidence does not establish. The worked model, wizard and worksheet use an explicitly fictional business, labeled as such on every file that contains one. A worked model needs roughly fifteen populated inputs; for a real company you would have public figures for perhaps four, and the rest would be estimates wearing the authority of a spreadsheet.