Company profile
SEC EDGAR ↗- Industry
- Apparel & Other Finishd Prods of Fabrics & Similar Matl
- Listed
- NYSE: UAA
- Incorporated
- MD
- Headquarters
- Baltimore, MD
- Fiscal year end
- Mar 31
Financials
FY2026- Revenue
- $4.97B
- Net income
- −$495.6M
- Total assets
- $4.42B
Latest full fiscal year from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
The analyses
The Fall · Decision Forks
Under Armour's Growth Streak Ran on $408 Million Pulled Forward From Future Quarters
Under Armour's famous streak of 26 straight quarters of 20%+ growth looked unstoppable. The SEC found at least $408 million of it was pulled forward from future quarters — and the company forgot to mention it. The stall wasn't weather. It was the bill.
8 min
The Cannibalization Choice · Decision Forks
Under Armour Taught Its Customers That Premium Was a Discount Waiting to Happen
In 2017 Under Armour's North America revenue fell for the first time after years of 20%+ growth. The popular story blames Nike and Adidas. The truer one: UA chased fashion runways and stuffed off-price racks at the same time, and quietly taught customers its premium was a discount waiting to happen.
7 min
The Counterfactual · Decision Forks
Under Armour Chased 20% Growth at Any Cost — And $710M of Fitness Apps Came Back as $345M
The story is that Under Armour slept through the lifestyle boom Lululemon won. The deeper truth, in CFO testimony: a 20%-growth-at-any-cost obsession was dumping merchandise at discount retailers years before any pivot — and $710M of fitness apps came back as $345M.
8 min