Company profile

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Decisions on record

One verified Decision Record on Thinking Machines Lab, and the casebook each one belongs to.

Fork dateDecision typeWhat Thinking Machines Lab choseWhere it stoodThe storyCasebook
2026The Loss LeaderGive model away, sell toolingToo early to callRead the story →The Loss Leader Casebook →
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The decisions Thinking Machines Lab faced, as kits you can run.

Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.

The analyses