The Password Crackdown — the strategy behind it | Stratrix

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Type: Company
Analyses: 1
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The Playbook · Business Model

Netflix Tested Its Password Crackdown in Latin America for a Year Before Sending the Bill

Netflix is credited with a bold gamble on its 2023 password crackdown. It wasn't bold and it wasn't a gamble - it had already tested the price in Latin America for a year. The crackdown was a low-risk invoice mailed to an audience that was never going anywhere.