The Password Crackdown — the decisions that defined it | Stratrix

The decisions that made it

The Playbook · Business Model

The Password Crackdown Wasn't a Bet. It Was a Bill Coming Due.

Netflix is credited with a bold gamble on its 2023 password crackdown. It wasn't bold and it wasn't a gamble - it had already tested the price in Latin America for a year. The crackdown was a low-risk invoice mailed to an audience that was never going anywhere.