Company profile
- Industry
- Streaming media
- Founded
- 2018
- Headquarters
- Los Angeles, United States
- Ownership
- Defunct; content library acquired by Roku
Profiles are auto-generated and infrequently updated.
The analyses
The Counterfactual · Decision Forks
Quibi Spent $1.75 Billion Building a Toll Road Next to a Free Highway
Quibi raised $1.75B, projected 7.4 million subscribers, and shut down in roughly six months. The story is that COVID killed it. The truth is harder: TikTok had already won the behavior Quibi was about to charge for.
8 min
The Fall · Decision Forks
Quibi Raised $1.75 Billion Before It Had a Single Subscriber. That Was the Bug, Not the Bridge.
Quibi raised $1.75B on a thesis - paid, mobile-only, short-form video for commuters - and launched it whole, with no subscribers to argue with. It ran 7.8 months and hit roughly 500,000 of a projected 7 million. The money didn't fund the experiment. It replaced it.
7 min