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iOS vs Android's defining moves.

The defining strategic moves at iOS vs Android — each one explained and grounded in the record.

The Standards War · Decision Forks

Android Won the Phones. Apple Won the Money. Both Were on Purpose.

Android runs on roughly 72% of the world's phones and iOS on 28%. Yet iOS earns about 2.2x the app-store spend of Android, and the engine that monetizes that locked-in base — Apple Services — clears a 73.9% gross margin against 37.2% for the hardware.