Stratrix

Company profile

Not an SEC registrant — the context below is drawn from our coverage.

Type
Company
Analyses
1
Angles
Business Model

The analyses

The Rivalry · Business Model
Pepsi Won the Taste Test and Still Lost the War. The Reason Is the Whole Strategy.
Pepsi was the more aggressive marketer for decades — and eventually built a bigger company by diversifying beyond cola — $91.85 billion in revenue to Coke's $47 billion. Yet Coca-Cola still holds nearly double Pepsi's share in the U.S. carbonated soft drink market. The Cola Wars prove the durable moat was never flavor.
8 min