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Decisions on record
One verified Decision Record on Coke vs Pepsi, and the casebook each one belongs to.
| Fork date | Decision type | What Coke vs Pepsi chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 1985 | The Pricing Lens | Reformulate to New Coke | Seventy-nine days after launch, Coca-Cola surrendered and brought back Coca-Cola Classic (1985) | Read the story → | The Pricing Lens Casebook → |
Run one of these yourself
The decisions Coke vs Pepsi faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.