Stratrix Insights

Stratrix offers insights, opinions, and analysis on important business, strategy, and leadership matters. Majority of the articles are at the intersection of strategy, business and technology.

Categories
Classic Frameworks, Management

Management by Objectives

Management by Objectives (MBOs) breaks down big picture goals into manageable chunks for employees and provides a tool for measuring performance against these goals. The concept of MBOs was first popularized [...] Read More

Classic Frameworks, Management, Strategy

Co-opetition – Brandenburger and Nalebuff

Co-opetition is the new buzzword.  Can businesses become more competitive when they cooperate?  Based on Game Theory, Co-opetition by Adam Brandenburger & Barry Nalebuff presented a revolutionary [...] Read More

Classic Frameworks, Strategy

Execution Bossidy Charan

Flawless Execution is a critical success factor for most enterprises. EXECUTION: The Discipline of Getting Things Done by Larry Bossidy and Ram Charan takes the position that a good strategy for a business [...] Read More

Classic Frameworks, Leadership, Management

Leadership Styles – Daniel Goleman

Daniel Goleman's Leadership styles is a classic management framework. Goleman may be best known for his bestseller, Emotional Intelligence, which demonstrated how the two minds – rational and emotional [...] Read More

Classic Frameworks, Management, Strategy

Crossing the Chasm

Geoffrey Moore's seminal concept, Crossing the Chasm, is enduring and invaluable in understanding how customer adoption transpires and many products get caught in the proverbial chasm. In Crossing the [...] Read More

Classic Frameworks, Management, Strategy, Technology

The Innovator’s Dilemma

Clayton Christensen's Innovators dilemma concept is a classic management framework.  In this seminal book, innovation expert and Harvard Business School Professor Clayton M. Christensen revealed a startling [...] Read More

Classic Frameworks, Management, Strategy

The Theory of Disruptive Innovation

Disruptive innovation is a term used by Harvard Business School professor Clayton Christensen in his 1997 book The Innovator’s Dilemma, considered by many to be one of the most influential business ideas [...] Read More

Classic Frameworks, Management, Strategy

The Brand Identity Prism

The Brand Identity Prism was conceptualized by branding expert Jean-Noël Kapferer. The prism works are a way to show how different elements of the brand work together and relate to each other. Under [...] Read More

Classic Frameworks, Management, Strategy

Critical Success Factors

Identifying the critical success factors in an organization can help bring team members together to focus on the right goals. Critical success factors are essential factors of success. The management [...] Read More

Classic Frameworks, Management, Strategy

The Fortune at the Bottom of the Pyramid – C.K. Prahalad

C.K Prahalad posits that there is an immense fortune at the bottom of the pyramid. The Fortune at the Bottom of the Pyramid by C.K. Prahalad reframed the world's poorest citizens as resilient and creative [...] Read More

Marketing

Selling to CXOs

For B2B marketers and sales teams selling to CXOs is a tough but essential part of the job. In the enterprise sales field, if selling to CXOs is not your core competence, your company will fall by the [...] Read More

Marketing

Pitching analyst firms effectively

Pitching analyst firms effectively is a vital task of any marketer or an analyst relations expert. When an industry analyst wants to cover a sector or a category, it is a good sign that the clients are [...] Read More

Marketing

Building brand equity

Building brand equity is a prime function of marketing.  However, building brand equity is not a single event but a cumulative result of years of doing the right things to amplify the brand beyond the [...] Read More

Marketing

Using Social Media to amplify your message

Using Social Media to amplify your message is a proven frugal marketing technique. Creating quality content has been a critical success factor for marketing teams in the last decade. The exponential growth [...] Read More

Marketing

Frugal marketing ideas

When marketing budgets are tight, frugal marketing ideas rule. Building a brand is an expensive business. It can take years to develop a loyal customer base. To do so, companies need to ensure they are [...] Read More

Famous Quotes

Steve Jobs Top Quotes

Steve Jobs Top Quotes Here are the top 25 quotes by Steve Jobs, an American icon and legend responsible for redefining several fields in his lifetime. Jobs is the creator of Macintosh and the founder [...] Read More

Famous Quotes

Top 20 Clayton Christensen Quotes

Top Clayton Christensen Quotes Here is a compilation of the top Clayton Christensen Quotes. Christensen is a professor at Harvard Business School, founder of many enterprises, and a renowned management [...] Read More

Famous Quotes

Simon Sinek Top Quotes

Simon Sinek Top Quotes Simon Sinek is an author and leadership guru famous for his Ted Talk on "Why" and his book "Start with Why." Simon teaches leaders and organizations how to inspire people. He has [...] Read More

Famous Quotes

Top Quotes by Peter Drucker

Top Quotes by Peter Drucker: Peter Drucker is a management icon, and his concepts, theories, and ideas have powered management thought for several decades. Drucker authored several books, and many of [...] Read More

Famous Quotes

Reid Hoffman Quotes

Reid Hoffman quotes inspire and motivate. Reid Hoffman is a Silicon Valley icon. Given his success as an entrepreneur, as a venture capitalist, and as a best-selling author, Reid Hoffman quotes are well [...] Read More

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Consultancy License: A consulting or professional services or IT services company that intends to use the deliverables for their client work needs to pay the consultancy license fee. You pay only once for using the deliverable forever. You will have access to any new updates within 12 months of purchase.

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