The Price War

What this pack runs.

A price war, as this pack uses the term, is a cut a rival has already made against a line you sell. You did not choose the timing, the size, or the line; what you choose is the answer, and there are only two. Matching costs the cut on every unit you already sell, including the units the rival cannot reach and the customers who would have stayed. Holding costs the volume that leaves, at what each unit earned above the cost that leaves with it. The two bills are in different currencies, nothing in the room converts one into the other, and the argument settles on whoever is most frightened. This pack turns it into one division: the share of your volume you can lose before holding costs more than matching, read against how much of your volume the rival can actually reach. It puts a third answer on the table that most rooms never price — a guarantee the customer invokes, which puts the lower price on a fraction of the volume — and it prices the war in each side's own revenue, because the side for whom the cut is cheap decides how long it lasts. It stops on eight conditions, two of them facts about the other side that no one in your company has: how much of your volume the rival can serve, and what the line is to the rival.

The casebooks these cases come from.

The pack reads nine sourced decisions through the framework. They are drawn from these casebooks, each one a set of verified records on a single decision type.

A verified record has passed a mechanical claim-versus-source check, a second model's read, and human approval. The count is what exists today, not a target.