Stratrix

Company profile

Not an SEC registrant — the context below is drawn from our coverage.

Type
Company
Analyses
1
Angles
Decision Forks

The analyses

The Counterfactual · Decision Forks
The Pivot to Video Began in 2015, Before Facebook's Inflated Metric Was Public
Facebook admitted its video metric was inflated 60–80%; a lawsuit alleged 150–900%. But publishers started pivoting in 2015, before the error was public — and the metric was never billable. The false number didn't cause the catastrophe. It excused one publishers were already racing toward.
8 min