The EV Price War — the decisions that defined it | Stratrix

The decisions that made it

The Price War · Business Model

Tesla Started the EV Price War. It Just Forgot Who Bleeds First.

Everyone blames BYD for the EV price war. It was Tesla — cutting Shanghai prices in October 2022. The gambit reset the market's pricing floor and dragged Tesla's own automotive margin from 28.5% to 19.4% in a single year.