Stratrix

Company profile

Not an SEC registrant — the context below is drawn from our coverage.

Type
Company
Analyses
1
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Business Model

The analyses

The Money Machine · Business Model
Amazon Revealed the $31B Ad Business Hiding Inside the Store — and 200+ Networks Followed
Everyone credits Amazon with inventing retail media. It didn't — grocers monetized shopper data for decades. What Amazon did was reveal the number: a $31B ad business hiding inside a store, now sparking a gold rush of 200+ networks worldwide chasing nearly $55B in US spend.
8 min