Company profile
- Industry
- Consumer electronics retail
- Founded
- 1921
Profiles are auto-generated and infrequently updated.
Decisions on record
One verified Decision Record on RadioShack, and the casebook each one belongs to.
| Fork date | Decision type | What RadioShack chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 1983 | The Counterfactual | Ship proprietary Model 2000 | PC share fell from 19 percent to under 9 percent (1984) | Read the story → | The Counterfactual Casebook → |
Run one of these yourself
The decisions RadioShack faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
The analyses
The Counterfactual · Decision Forks
RadioShack Caught Every Wave. The Same Playbook Drowned It Each Time.
RadioShack is taught as a company that missed the future. It didn't. It shipped a home computer that took half the market in 1978, then watched the same private-label playbook that built it kill the machine that ran three times faster than IBM's.
7 min
The Fall · Crisis & Reinvention
RadioShack Spent Fifteen Years Erasing Itself Before Smartphones Got the Blame
The legend says smartphones killed RadioShack. The truth is worse: it spent fifteen years erasing its own identity, until mobile was 51% of sales by 2011 - and the carriers it depended on could open their own stores anytime.
8 min