Company profile
- Industry
- Apparel retail
- Founded
- 1969
- Headquarters
- San Francisco, United States
- Ownership
- Publicly traded
Profiles are auto-generated and infrequently updated.
Decisions on record
One verified Decision Record on Gap, and the casebook each one belongs to.
| Fork date | Decision type | What Gap chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 2020 | Cannibalization Choice | Keep Old Navy inside | roughly $1.4 billion, far short of the $2 billion target (2024) | Read the story → | Cannibalization Choice Casebook → |
Videos on Gap
Run one of these yourself
The decisions Gap faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
The analyses
The Cannibalization Choice · Growth & Portfolio
Gap Inc. Spent Five Years Trying to Free Its Best Brand From Its Own Holding Company. It Failed Twice.
In 2019 Gap Inc. tried to spin off Old Navy, the chain that brings in ~55% of its revenue. It cancelled the plan 322 days later and ate $189 million in charges. The reversal didn't fix the problem — it confirmed Gap can't decide what it is.
8 min
The Counterfactual · Decision Forks
Yeezy Quit Gap Six Weeks Before the Storm — Over Stores Gap Had Promised and Skipped
Gap signed a ten-year deal on one man's cultural capital, never built the stores the contract required, and had no exit valve when the reputation soured. Yeezy quit first — six weeks before the antisemitism storm — over the stores Gap never opened.
7 min