Company profile
- Industry
- Apparel retail
- Founded
- 1969
- Headquarters
- San Francisco, United States
- Ownership
- Publicly traded
Profiles are auto-generated and infrequently updated.
The analyses
The Cannibalization Choice · Decision Forks
Gap Inc. Spent Five Years Trying to Free Its Best Brand From Its Own Holding Company. It Failed Twice.
In 2019 Gap Inc. tried to spin off Old Navy, the chain that brings in ~55% of its revenue. It cancelled the plan 322 days later and ate $189 million in charges. The reversal didn't fix the problem — it confirmed Gap can't decide what it is.
8 min
The Cannibalization Choice · Decision Forks
Gap Built Two Brands to Save Itself. They Saved It Into a Corner.
Old Navy and Athleta rescued Gap from single-brand stagnation. But Old Navy grew too big to spin off and too cheap to coexist with premium, and Athleta - bought for $150M to chase Lululemon - has shrunk to ~$1.5B and is declining. Buying optionality is not the same as executing on it.
8 min
The Counterfactual · Decision Forks
Yeezy Quit Gap Six Weeks Before the Storm — Over Stores Gap Had Promised and Skipped
Gap signed a ten-year deal on one man's cultural capital, never built the stores the contract required, and had no exit valve when the reputation soured. Yeezy quit first — six weeks before the antisemitism storm — over the stores Gap never opened.
7 min