The Cannibalization

What this pack runs.

The argument in the room is about whether to launch. The argument that decides it is about something else: whether the substitution is going to happen whatever you do. That is a question about your customers with an answer outside your building, and it is cheap to get. This pack separates it from the arithmetic question, names which of four positions you are actually in — two of which are not launch decisions at all — models both paths with the stranded cost treated honestly, and returns the capture share the launch needs, to be read beside the highest your company has ever achieved.

The casebooks these cases come from.

The pack reads nine sourced decisions through the framework. They are drawn from these casebooks, each one a set of verified records on a single decision type.

A verified record has passed a mechanical claim-versus-source check, a second model's read, and human approval. The count is what exists today, not a target.