The Adjacency Expansion

What this pack runs.

Every adjacency is sold as leverage: we already have the customer, the data, the distribution, the brand. That is a claim about transfer, and a claim about transfer is testable. This pack separates the strength a company can genuinely lend a new business from the strength it only believes it can, prices the difference, and prices the two things a business case habitually leaves out — the capability gap and the exit.

The casebooks these cases come from.

The pack reads nine sourced decisions through the framework. They are drawn from these casebooks, each one a set of verified records on a single decision type.

A verified record has passed a mechanical claim-versus-source check, a second model's read, and human approval. The count is what exists today, not a target.