Windows Phone — the strategy behind it | Stratrix

Company profile

Industry: Mobile operating systems
Founded: 2010
Headquarters: Redmond, United States
Ownership: Product of Microsoft

Profiles are auto-generated and infrequently updated.

The analyses

The Fall · Decision Forks

Windows Phone Was Already Dead When Microsoft Paid $7.9 Billion to Save It

Microsoft never broke 3.4% of the global phone market, then jumped kernels mid-stream and stranded its own first buyers. The $7.9B Nokia deal wasn't a turnaround — it was an escalation of commitment the market had already overruled.