Company profile
- Industry
- Social networking
- Founded
- 2011
- Headquarters
- Mountain View, United States
- Ownership
- Operated by Google; discontinued in 2019
Profiles are auto-generated and infrequently updated.
In depth
Strategic Fork
Google Acquires Android (2005)
When Google bought Android Inc. in July 2005, the startup had no product, no revenue, and only 8 employees. Larry Page saw what others missed: the mobile phone would become the primary computing device, and whoever controlled the OS would control the gateway to the internet. That $50 million bet became the foundation of a platform running on 3 billion+ devices.
Vault
Google's 20% Time Policy
By the early 2000s, Google was growing rapidly and faced a classic innovator's dilemma: how to maintain the scrappy, experimental culture of a startup while scaling to thousands of engineers.
Vault
Google's Ad Auction Business Model
In the early 2000s, search engines had a monetization problem.
Decisions on record
One verified Decision Record on Google+, and the casebook each one belongs to.
| Fork date | Decision type | The story | Casebook |
|---|---|---|---|
| 2011 | The Fall | Read the story → | The Fall Casebook → |
Run one of these yourself
The decisions Google+ faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.