The Fall · Decision Forks
Google+ Had 540 Million Users and Almost Nobody Inside. Here's the Difference.
Google+ is remembered as the social network that couldn't beat Facebook. The real story is worse: 90% of user sessions lasted under five seconds, and the average user spent 3.3 minutes a month on it versus 7.5 hours on Facebook. It was never a place. It was a layer.
8 min