Colonial Pipeline — the strategy behind it

Company profile

No filing profile on file. The context below is drawn from our coverage.

Type: Company
Analyses: 1
Angles: Crisis & Reinvention

Decisions on record

One verified Decision Record on Colonial Pipeline, and the casebook each one belongs to.

Fork date	Decision type	What Colonial Pipeline chose	Where it stood	The story	Casebook
2021	Crisis Response	Pay the ransom	DOJ seized 63.7 of the 75 bitcoins, valued at approximately $2.3 million at seizure (2021-06)	Read the story →	Crisis Response Casebook →

Run one of these yourself

The decisions Colonial Pipeline faced, as kits you can run.

Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.

Crisis & ReinventionThe Crisis ResponseWhat is one more quarter of not acting worth?See the pack →

The analyses

Crisis Response · Crisis & Reinvention

Colonial Pipeline Paid $4.4M the Same Day It Was Hacked — and Still Sat Dark for Six Days

The story is that Colonial paid $4.4 million and kept the pipeline shut for six days to be sure the hackers' fix worked. Two separate decisions got fused into one. The ransom was paid the day of the attack; the six-day outage was the physics of restarting 5,500 miles of pipe.

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