Company profile

Industry
Brewing
Founded
1982
Headquarters
St. Louis, United States
Ownership
Brand of Anheuser-Busch, a subsidiary of Anheuser-Busch InBev

Profiles are auto-generated and infrequently updated.

Decisions on record

One verified Decision Record on Bud Light, and the casebook each one belongs to.

Fork dateDecision typeThe storyCasebook
2023Crisis ResponseRead the story →Crisis Response Casebook →
Run one of these yourself

The decisions Bud Light faced, as kits you can run.

Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.

The analyses