Stratrix

Company profile

Industry
Brewing
Founded
1982
Headquarters
St. Louis, United States
Ownership
Brand of Anheuser-Busch, a subsidiary of Anheuser-Busch InBev

Profiles are auto-generated and infrequently updated.

The analyses

The Crisis Response · Crisis & Reinvention
Bud Light's Both-Sides Non-Answer Turned One Instagram Post Into a $1.4 Billion Hole
A single Instagram post triggered a two-week storm. AB InBev's both-sides non-answer turned it into a $1.4 billion hole that, two years on, still hasn't closed - and Modelo was already winning anyway.
8 min