The Bet · Decision Forks
Apple Spent $1,542 in Parts to Sell You a $3,499 Headset. The Real Bet Wasn't the Headset.
Everyone read Apple Vision Pro as a consumer flop that reportedly sold around 600,000 units lifetime. Whether it was ever aimed at you — or was always a developer-platform bet Apple could afford to lose at tiny volumes — is the question the unit-sales debate never quite asks. The bet quietly lost anyway.
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