KPIs (Key Performance Indicators)

Product Development KPIs

By A Staff Writer | Updated 28 Feb, 2024

Top KPIs for Product Development Department

1.Time to Market: Measures the duration from product concept to market launch, indicating the speed and efficiency of the product development process.

2.R&D Spending as a Percentage of Sales: Assesses the investment in research and development relative to sales revenue, highlighting the company’s commitment to innovation.

3.Product Development Cycle Time: The time required to develop a product from initial design to final market release, indicating process efficiency.

4.Number of New Products Launched: Tracks the number of new products or services introduced to the market within a specific period, indicating the output of the product development process.

5.Percentage of Revenue from New Products: Measures the contribution of new products to total sales revenue, assessing the impact of innovation on growth.

6.Product Success Rate: The percentage of launched products that meet or exceed performance and sales expectations, indicating the effectiveness of product development and market fit.

7.ROI on New Products: Calculates the return on investment for new products, indicating the financial success of product innovation efforts.

8.Customer Feedback on Product Features: Measures customer satisfaction and feedback on new features, indicating alignment with customer needs and potential areas for improvement.

9.Patents Filed and Granted: Tracks the number of patents filed and successfully granted, indicating the creation of proprietary technology and innovation.

10.Product Defect Rate: The percentage of products with defects relative to the total products developed, indicating quality control effectiveness in product development.