Marketing

Models, Tools, Templates, and More to Accelerate Time to Value

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Ansoff’s Matrix Framework
Ansoff’s Matrix Framework: Igor Ansoff developed Ansoff’s matrix in 1957. It is a strategic tool for devising business growth strategies by mappin...
Free to Paid Members
Templates

4 Ps of Marketing Framework
4 Ps of Marketing Framework: The 4 Ps of Marketing Framework, also known as the Marketing Mix, is a foundational concept that outlines the four key co...
Free to Paid Members
Templates

ABM Campaign Design Template
ABM Campaign Design Template: Account-based Marketing (ABM) is a focused approach where marketing and sales teams collaborate to tailor their efforts ...
Free to Paid Members
Templates

Conversion Funnel Framework
Conversion Funnel Framework: The Conversion Funnel Framework in Marketing is a model that illustrates potential customers’ journey, from initial...
Free to Paid Members
Templates

Five S’s of Digital Marketing
Five S’s of Digital Marketing: The 5S’s of Digital Marketing is a framework that outlines five fundamental strategies for businesses to utiliz...
Free to Paid Members
Templates

The Hierarchy of Effects Model
The Hierarchy of Effects Model: The Hierarchy of Effects Model is a conceptual framework in marketing that outlines the sequential stages consumers ty...
Free to Paid Members
Templates

Ideal Customer Profile
The Concept of the Ideal Customer Profile (ICP) represents a detailed description of a fictitious entity or organization that embodies the characteris...
Free to Paid Members
Templates

RACE Planning Framework
RACE Planning Framework: The RACE Planning Framework is a comprehensive digital marketing model designed to help businesses optimize their online stra...
Free to Paid Members
Templates

Young and Rubicam Brand Asset Valuator
Young and Rubicam Brand Asset Valuator: The Young and Rubicam Brand Asset Valuator (BAV) is a pioneering model in brand management developed to assess...
Free to Paid Members
Templates

Unique Selling Proposition Framework
Unique Selling Proposition Framework: The Unique Selling Proposition (USP) is a marketing concept that identifies and communicates a product or servic...
Free to Paid Members
Templates

B2B Brand Positioning Canvas
B2B Brand Positioning Canvas: The B2B Brand Positioning Canvas involves structuring various sections that help define and document a brand’s core va...
Free to Paid Members
Templates, Worksheets

B2B Advertising ROI Worksheet
B2B Advertising ROI Worksheet: The B2B Advertising ROI Worksheet is designed to help marketers calculate and forecast the return on investment (ROI) f...
Free to Paid Members

Marketing

Products

Functions

Uncategorized

Ansoff’s Matrix Framework

Templates

4 Ps of Marketing Framework

Templates

ABM Campaign Design Template

Templates

Conversion Funnel Framework

Templates

Five S’s of Digital Marketing

Templates

The Hierarchy of Effects Model

Templates

Ideal Customer Profile

Templates

RACE Planning Framework

Templates

Young and Rubicam Brand Asset Valuator

Templates

Unique Selling Proposition Framework

Templates

B2B Brand Positioning Canvas

Templates, Worksheets

B2B Advertising ROI Worksheet

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