Marketing

Models, Tools, Templates, and More to Accelerate Time to Value

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Showing 1–12 of 53 resultsSorted by latest

Templates

Customer Effort Score Framework
Customer Effort Score Framework: Customer Effort Score (CES) is a metric used to evaluate the ease with which customers can interact with a company...
Free to Paid Members
Templates

DAGMAR Framework
DAGMAR Framework: DAGMAR (Defining Advertising Goals for Measured Advertising Results) is a marketing model designed to guide businesses in planning a...
Free to Paid Members
Templates

Multi-Touch Attribution
Multi-Touch Attribution: Multi-Touch Attribution (MTA) is a sophisticated analytical method used to evaluate and assign value to each customer touchpo...
Free to Paid Members
Templates

Perceptual Mapping Framework
Perceptual Mapping Framework: Perceptual Mapping is a visual marketing technique that depicts how consumers perceive a brand, product, or service to c...
Free to Paid Members
Templates

PESO Model
PESO Model: The PESO Model Framework is an integrated marketing communications model that categorizes the different types of media channels into four ...
Free to Paid Members
Templates

STP (Segmentation, Targeting and Positioning) Model
STP (Segmentation, Targeting and Positioning) Model: The Segmentation, Targeting, and Positioning (STP) Model is a strategic approach in marketing tha...
Free to Paid Members
Templates

3Rs of Influence Model
3Rs of Influence Model: The 3Rs of Influence Model is a strategic framework designed to enhance the effectiveness of marketing and communication effor...
Free to Paid Members
Templates

7Cs of Communication Model
7Cs of Communication Model: The 7Cs of Communication Model is a comprehensive framework that outlines the essential principles for effective communica...
Free to Paid Members
Templates

Customer Decision Journey
Customer Decision Journey: The Customer Decision Journey (CDJ) is a modern framework that maps out the path consumers take from becoming aware of a br...
Free to Paid Members
Templates

Buyer Persona Development Framework and Template
Buyer Persona Development Framework and Template: Buyer Persona Development is a strategic process marketers use to create detailed profiles of ideal ...
Free to Paid Members
Templates

Brand Essence Wheel Model
Brand Essence Wheel Model: The Brand Essence Wheel Model, developed by Bates, is a strategic tool designed to help businesses define and articulate th...
Free to Paid Members
Templates

Blue Ocean Strategy Template
Blue Ocean Strategy Template: The Blue Ocean Strategy is a marketing theory that suggests companies are better off searching for ways to gain “u...
Free to Paid Members

Marketing

Products

Functions

Templates

Customer Effort Score Framework

Templates

DAGMAR Framework

Templates

Multi-Touch Attribution

Templates

Perceptual Mapping Framework

Templates

PESO Model

Templates

STP (Segmentation, Targeting and Positioning) Model

Templates

3Rs of Influence Model

Templates

7Cs of Communication Model

Templates

Customer Decision Journey

Templates

Buyer Persona Development Framework and Template

Templates

Brand Essence Wheel Model

Templates

Blue Ocean Strategy Template

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