Lens family
29 analyses · Decision ForksThe Fork
Polaroid Sued Kodak in April 1976 and Waited Fifteen Years to Collect $925 Million
Polaroid
J&J's $35 Abiomed Bonus Puts Half Its Value on a $3.7B Sales Bar, Not the FDA Win
Johnson & Johnson
WPP's £2.8 Billion 2020 Write-Down Traced Back to a Deal It Closed in 2000
WPP
Estée Lauder Let Deciem's Own Growth Set the Price of the Last Piece It Bought
Estée Lauder
AbbVie Cleverly Capped Its Stemcentrx Milestones at $4B — Then Lost the $6.1B It Paid Up Front
AbbVie
Sanofi paid $74 a share for Genzyme, then $315 million more to settle the fight over the part it didn't pay
Sanofi
BMS Paid for Celgene With a $9 Promise That Expired at Zero 36 Days Late
Bristol Myers Squibb
Daimler Split Off Its Trucks in 2021 — and Kept 35% of the Company It Was Freeing
Daimler
Unilever redrew itself into five business groups in January 2022 — before its activist held a single board seat
Unilever
P&G's Sixth Sector Lasted Two Years Before Folding Back Into Family Care
Procter & Gamble
HP's 2015 split promised two equal twins — only one kept coming apart
HP
Toshiba's Shareholders Rejected Both the Split and the Sale on One March 2022 Ballot
Toshiba
GE spent three years and $100 billion in debt paydowns before the 2021 breakup was even announced
General Electric
In 2018 Microsoft dropped 'Windows' from its top executive's title and buried the OS one level down
Microsoft
Alphabet Split Google Into Two Reporting Lines in 2015 — and Never Broke Out a Single Bet
Alphabet (Google)
Sonos's $32.5M Jury Win Over Google Was Erased by a Judge Three Months Later
Sonos
Uber Ended the Waymo Trial on Day Five With Stock, Not Cash — 0.34% of the Company
Uber
Apple Switched Off Blood-Oxygen on the Apple Watch Rather Than License Masimo's Patents
Apple
Apple Settled With Qualcomm Mid-Trial in April 2019 Because It Needed the Chips
Qualcomm
Google walked away from a $28M Java deal, then spent a decade defending the risk in court
Alphabet (Google)
Amgen Disclosed 26 Antibodies and Claimed Millions — the Supreme Court Said No in 2023
Amgen
RIM paid NTP $612.5 million in 2006 to buy off a BlackBerry shutdown that was never ordered
BlackBerry
IBM's $5 Billion Gamble Was Decided Two Years Early, by a Committee of Thirteen
IBM
Palm Bought a Broke Handspring in 2003 Mainly to Get the Treo
Palm
WeWork Filed at $47 Billion; Six Weeks Later the Public Market Said as Low as $10 Billion
WeWork
Novo Nordisk Invented the Weight-Loss Era. Then It Lost the Lead — and Not to a Better Drug.
Novo Nordisk
In 2020 Apple Walked Away From Intel to Design the Mac's Brain Itself
Apple
The 1,700-Mile Decision: Why Boeing Moved Its Headquarters Away From the People Who Built Planes
Boeing
The Chatbot That Failed Its Way Into Owning the Whole Field: How Hugging Face Stopped Competing With Its Users
Hugging Face
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