Corporate Venture Transition Guide


Licensing Options
Product FAQs


The Corporate Venture Transition Guide is a comprehensive and integrated set of deliverables to help executives in large companies in transitioning innovative ideas into the business units or as a spin-off.

Corporate venture incubation is at an all-time high, with companies trying to foster innovation to allow them to battle the established and emerging players in a hyper-competitive world.  In addition to creating corporate venture capital arms that invest in outside startups, companies are increasingly incubating ideas and offering a chance at “intrapreneurship.”

While seeding the ventures or innovative ideas seems to be relatively easy, transitioning the experiments into the business units or separating them from the mothership for a life of their own appears to be a considerable challenge. Many incubated ideas do not grow, scale, and succeed and often fail.

To help companies surmount this problem, Stratrix consultants have created the Corporate Venture Transition Guide.  (Please note that the corporate venture transition guide is NOT how to ideate and incubate the ideas but primarily focuses on how to transition the ventures into the business units or as standalone spinoffs. And what type of preparation, documentation, and definition is necessary to make the transition a success.)

What does Corporate Venture Transition Guide include?

The Corporate Venture Transition Guide is a framework, a set of templates, checklists, and best practices to help make the right decision and choose an optimal path for the corporate venture incubations.   Most of the corporate venture transition guide and the templates are in PowerPoint format with some supporting Excel Spreadsheets.

Stages of Evolution of an incubated idea:

  • Construction
  • Transition
  • Launch
  • Growth and Sustenance

Components of the Corporate Venture Transition Guide:

  • An innovation model to segment corporate venture incubations.
  • An incubation transition framework to assess the optimal strategy.
  • Commercializing and Scaling
  • Transition Best Practices

The Elements that the Venture Owners have to define as a part of the Transition.  (Not all elements are essential for every venture. However, the Corporate Venture Transition Guide addresses all the elements for thoroughness and applicability in any given situation.)

Definition of Elements during Transition:

  • Value Proposition
  • Positioning
  • Competitive Landscape
  • Target Customer Segmentation
  • Customer Personas
  • Business Capability Model
  • Critical Value Streams
  • Product Roadmap
  • Minimum Marketable Feature Set
  • Non-functional requirements
  • Business Data Model (Subject Areas)
  • Pricing Strategy
  • Revenue Forecast
  • Cost Structure and Expense Schedule
  • Marketing and Promotion Strategy
  • Channel/Distribution Strategy
  • Fulfillment Strategy
  • Partner Strategy
  • Customer Service Strategy
  • Integrating into B.U. Operating Model
  • Resource Needs Planning
  • Training and Development
  • LRC Issues Tracker
  • Risk Plan
  • Go to Market Strategy
  • Roll out strategy
  • Growth Plan – Innovators, Early Adopters, and Early Majority


  • As the Corporate Venture Transition Guide is a digital product, we do not accept returns, and there are no refunds.
  • Product Sales are on an as-is basis and include no warranties.
  • We do not provide any customization, implementation help, or product support.
  • All sales are subject to our Terms of Service and Privacy Policy.

Corporate Venture Transition Guide


Licensing Options
Product FAQs