Asking Smart Questions Changes Everything. WE LIVE IN A TIME when accountability is often sidelined. When it is, there can be disastrous consequences in government, in politics, in the media, and in business. The antidote, I’ve found during my two decades as an accountability speaker and business consultant, is a thoughtful and persistent effort to infuse accountability into every objective, every task, and in every colleague-to-colleague and company-to-customer interaction. For the world-class companies that do this well, accountability isn’t an esoteric mandate handed down from senior leadership. Instead, it is a systemic root-to-tip effort that makes accountability an organic state of being that is cultivated on a daily basis by everyone within the organization. And believe it or not, it doesn’t take a Herculean effort. Accountability is easily nurtured by curiosity.