Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz and Joanne Gordon

Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz and Joanne Gordon

Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz and Joanne Gordon

Who: Howard Schultz is an American businessman who served as the CEO of Starbucks and transformed it into a global brand.

Synopsis: In this book, Schultz shares the story of Starbucks’ turnaround and how the company maintained its core values.

Core Themes: Leadership, corporate culture, and business transformation.

Essential Takeaways: The importance of staying true to a company’s mission, empowering employees, and balancing growth with maintaining quality.

Amazon Link: https://www.amazon.com/Onward-Starbucks-Fought-without-Losing/dp/1605292885