Kodak

Kodak

Kodak was once synonymous with photography and had a virtual monopoly on the photographic film market.

Strategic Failure: Despite inventing the first digital camera in 1975, Kodak failed to transition its business model from film to digital photography.

Lesson: The inability to adapt to disruptive technologies, even when you invent them, can be fatal. Organizations must be willing to cannibalize their existing revenue streams for long-term survival.

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