Brazil
- Impatience with Time: Brazilian time is more flexible than in many other cultures. Being rigid about punctuality can sometimes be perceived as impolite.
- Avoiding Physical Contact: Physical contact is common in greetings in Brazil. Not engaging in a handshake or an eventual hug can seem distant.
- Dressing Too Casually: Despite the warm climate, Brazilians dress sharply for business. Underdressing can signal a lack of professionalism.
- Skipping Small Talk: Small talk is essential in Brazilian business culture, helping to establish a personal connection before any business transaction.
- Ignoring Hierarchies: Similar to Japan, Brazil has a respect for hierarchy; not acknowledging a person’s status within the company can be seen as disrespectful.