Selling to CXOs

For B2B marketers and sales teams selling to CXOs is a tough but essential part of the job. In the enterprise sales field, if selling to CXOs is not your core competence, your company will fall by the [...] Read More

Pitching analyst firms effectively

Pitching analyst firms effectively is a vital task of any marketer or an analyst relations expert. When an industry analyst wants to cover a sector or a category, it is a good sign that the clients are [...] Read More

Building brand equity

Building brand equity is a prime function of marketing.  However, building brand equity is not a single event but a cumulative result of years of doing the right things to amplify the brand beyond the [...] Read More

Using Social Media to amplify your message

Using Social Media to amplify your message is a proven frugal marketing technique. Creating quality content has been a critical success factor for marketing teams in the last decade. The exponential growth [...] Read More

Frugal marketing ideas

When marketing budgets are tight, frugal marketing ideas rule. Building a brand is an expensive business. It can take years to develop a loyal customer base. To do so, companies need to ensure they are [...] Read More

Don’t cut marketing budget in a crisis

Many startup founders tend to cut the marketing budget in a crisis. A crisis like the recent Covid-19 pandemic creates new and unexpected challenges for businesses.  To conserve cash and survive the downturn, [...] Read More


Al Ries and Jack Trout wrote Positioning: The Battle for Your Mind more than 20 years ago, but the concepts hold true today when reaching target customers in a crowded marketplace. Positioning is an [...] Read More

Always be marketing

"Stopping advertising to save money is like stopping your watch to save time." - Henry Ford Like Henry Ford put it eloquently marketing is the lifeblood of a business and always be marketing. Often, [...] Read More

The Practical Guide to Marketing Strategy on a Page

The practical guide to marketing strategy on a page is a step by step tutorial on how to craft a compelling marketing strategy and a plan and present a synthesis on a page that is concise and compelling. For [...] Read More