Metrics & Data Analysis
- Quantitative Analysis: The use of mathematical and statistical techniques to understand or predict behavior or events.
- Qualitative Analysis: Research that seeks to understand underlying reasons and motivations, often involving smaller but more focused samples compared to quantitative methods.
- Descriptive Analytics: The use of data to provide insights into the past to answer: “What has happened?”
- Predictive Analytics: The use of data, algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.
- Prescriptive Analytics: An area of business analytics dedicated to finding the best course of action for a given situation.
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