Marketing & Sales
- 4 Ps (Product, Price, Place, Promotion): The four main components of marketing strategy, aiming to meet customer needs effectively.
- Customer Lifetime Value (CLV): A prediction of the net profit attributed to the entire future relationship with a customer.
- Sales Funnel: A model describing the stages that lead from potential customer awareness to actual sale, often depicted as a narrowing funnel.
- Churn Rate: The percentage of customers who stop using a service during a specific time period, used especially in the context of subscription-based businesses.
- Unique Selling Proposition (USP): The factor that makes a product stand out from its competitors.
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